Resources Library by ANA

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Wu, Rob Valsler

Company: KANTAR TNS Malaysia

May 13, 2014

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Joubert, James Burge, Georgia Phillips

May 13, 2014

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aarti Bharadwaj, Sweta Agrawal

May 13, 2014

Revue Française du Marketing (Décembre 2013)

L'encombrement publicitaire constitue l'un des ennemis des annonceurs.Cet article étudie l' effet de l'encombrement et de la présence des marques concurrentes sur l'efficacité desspots publicitaires et introduit, pour la première fois, l'...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2013

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big

Authors: Robert Ellis, Neil Mortenson

Company: COG Research Ltd.

September 26, 2013

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Tang Ruihong, Caroline Ji

September 26, 2013

Digital research practices from 500,000 marketers

For the past two years MixRank has been building the world's largest database of digital advertisers. By analyzing the websites of more than 500,000 digital advertisers with sophisticated data mining technology developed for this project, amazing...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Ilya Lichtenstein, Jana Fung

June 23, 2013

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big

Author: Robert Ellis

Company: COG Research Ltd.

June 15, 2013

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Caroline Ji, Ruihong Tang

June 15, 2013